Samantha and Nicola Chapman grew up surrounded by makeup. Their aunt was a top makeup artist in London, working with clients like David Bowie and Princess Diana. They were talented, creative, and keen to follow in the footsteps of their successful aunt. But, most importantly — they were passionate about beauty.
In 2008, Sam uploaded her first video to a website called YouTube. She was pregnant at the time, and had moved to her hometown of Norwich to raise her daughters and focus on her new career as a mother. When a friend asked how to get a smoky eye, the first Pixiwoo® video was created. There was no hype around YouTube at that time, but immediately, people everywhere began to find Sam’s video and request more. Soon, Sam and Nic began to collaborate, and the Pixiwoo® channel began to take off. In 2010, when the Pixiwoo® channel had reached around 30,000 subscribers, the idea behind Real Techniques began to formulate. In 2011, the Real Techniques brush collection was launched.
Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.

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